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"LBM Magazine"
As long as houses and communities are built, building material suppliers are vital to the development of the region. Although many timber distributors have taken on this responsibility and made continuous progress through new technologies to serve their customers, Keim has done this and at the same time strengthened the foundation of its own community’s traditions and culture.
Keim is located in the heart of one of the largest populations of Amish, Ohio, USA. It is a small town without legal personality. It has adapted to the challenges of serving modern markets (including cities such as Pittsburgh, Cleveland) and has The more traditional employee base is 70% of the old Amish orders. In the end, this company with a market value of $150 million continued to grow and develop.
Keim was founded in 1911 and now has fourth-generation family ownership. Initially developed from a logging plant to a supplier of construction materials. In 2007, the company's existing store was completed, combining 125,000 square feet of retail space.
It wasn't until the summer of 2019 that Jim Smucker signed the company's president to start business within the Keim family.
"The third generation, Bill Keim and his wife Eva changed the face of the company," Smark said. "They have greatly developed their business."
Smucker said that the logging yard in this small town is now a destination store. Keim is about 150 miles from Pittsburgh, Cleveland and Columbus, and is known for its quality and service in areas with ample major competitors.
Bill Keim has been in contact with his son Robbie since he was very young. Bill's stepson Eric (Eric) also started working for the company in 2010. When Bill was battling cancer, Robbie and Eric were promoted to leadership and eventually took over the business completely when Bill died in 2014. For various reasons, both parties have decided that they want to continue these daily tasks and now assume more active ownership roles.
Smucker said that as the first non-family member to lead the business, he was selected in part for the position because of his personal experience growing up in Mennonite. Smucker has a professional background in the family hotel business, and then served as the academic dean, and served in higher education. Because he understands the essence of family business operations and the culture of the Amish people, he was taken abroad.
"Many managers say that they are the ones who make the company successful, but what I say is the absolute truth. Our team is excellent. They are very concerned about providing services and quality products. This is why customers drive past 10 large box stores here. The reason for buying the Trex deck, and they could have bought it at any of these stores. Our slogan is "Build on Trust", which suits us well."
Smucker said customers will have a long way to go to do business with people they trust, and they will keep coming back every time they experience re-establishing trust.
Nearly three-quarters of Keim's 550 employees are Amish, which Smucker said is an important part of the company's strength to build a loyal customer base. He said that employees are trustworthy because they do not get commissions. They are selling quality products and helping customers understand how to best use the products.
Compared with large stores, we have a lot of expertise in the store. Smucker added that many of us have experience in construction or timber shops.
He said that Keane's employees are also very loyal. The company provides 20% of employees' pre-tax income. Everyone is working hard to serve customers, because when Keim performs well, so do employees.
In fact, the company’s performance is so good that it achieved $150 million in revenue last year, and this year’s performance is expected to be even better. What stands out among many other logging farms is the customer portfolio that drives Keim's sales. Although one third of the customers are professional builders, the other half are retail and DIY customers, and the other half are made up of artisan furniture manufacturers. As a result, the sales of wood for furniture and cabinets are good, while the stocks of logging plants such as logging, varnish and paint are not common.
And in terms of inventory, Smucker said Keim has also built a good reputation in finding the items it needs.
"Bill Keim (Bill Keim) always said,'You have to sell it.' Our customers know that if they are to drive to Keim for an hour, we are likely to have stock." Smucker said.
This concept runs counter to some of the “just-in-time” inventory practices of business school professors, but Keim's inventory reputation has been very effective for him during the months of the COVID-19 pandemic.
"Contractors and professional builders prefer to shop with us because we have materials," Smucker said.
Building on the basis of service and tradition is not just Keim's mission statement goal. Smucker developed a new strategic plan that involved buying a hardware store in Mount Hope, Ohio, an Amish community about 10 miles from Keim’s Charm.
Except for the hardware store (which Smucker says is best called an "outpost"), there are no plans for expansion in the near future. Instead, Smucker said he relied on fulfilling Bill Keim's commitment to the local community.
“Bill has helped other businesses locally and has always said that one of the main reasons for our existence is to strengthen the capabilities of more businesses in the community. There are many examples of how this family can help local businesses and help them succeed.”
As a result, Keim’s community focused on helping other companies start and share Keim’s broader market.
"As all ships rise, our ships also rise," Smucker said.
During the COVID-19 pandemic in Keim, Ohio, this concept has never been more obvious. Smucker said that because the area was facing a serious virus outbreak, he was reminded of his company's ability to promote the development of regional builders and craftsmen. The senior management team not only guarantees the next day delivery guarantee for orders from builders, but also for retail customers who need products such as hand sanitizer and tissues. Keim's staff even created a catalog from which customers in this area can place orders.
The bottom line of Smucker and Keim is the experience of employees and customers, not profit. But this does not mean that the company is not focusing on the future and serving customers in a modern way. The company is installing a new ERP system and has developed the so-called Keim University, which is a training center for employees, customers, and members of the wider community.
Keim also encourages its employees to participate in activities in the community and their homes. The company's working hours are extraordinary. On weekdays, Keim is closed at 4:30 pm, while on weekends it is only open on Saturday morning.
"We want our employees to have family time. This is important to the community," Smucker said. "Some people may think that we keep our profits on the table, but our vision is more holistic, which means that our turnover last year was only 9%. We think that profits are by-products. You will take good care of your colleagues and they will Take good care of your customers. Profit is a by-product, not our focus."
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The Boone Region Chamber of Commerce is pleased to announce its winners
The list of winners will be announced on Thursday, January 28
, 2021
Sponsored by Peak Insurance Group and supported by additional sponsorships from 44, Allen Wealth Management and Skyline National Bank.
The award is made by
. The Chamber of Commerce and community members submitted nominations, and the Chamber’s Business Development Committee selected the winners. The Chamber of Commerce received 41 nominations from 28 high-level enterprises.
The basis for awarding companies includes endurance, sales and/or labor growth, innovative products and services, strong responses to adversity, contributions to community projects, and standards for using local resources in business operations.
The word community means different things to different people. This is the place where you live, the company you run, and the place where you can draw inspiration. When normalcy erodes and people seek familiar bonds to stop chaos, communities can become a force for stability.
As the pandemic changed reality, the local Lions cling to the spirit of community influence.
The owner said: "We had early discussions with employees and decided not to make a negative decision."
"I told them that we must make a decision, have hope, spread hope, and do our best. No matter what happens in six months, whether we achieve it or not, we will make a decision immediately and move forward."
The local Lions club sees steady traffic through its through car windows, and customers seek a normal diet of a cup of coffee and freshly made doughnuts. The company saw the impact of the intentional behavior of local residents and purchased gift cards and large-capacity coffee just to "help us do this." As the transaction volume increased, Davis and his team considered closed businesses and worked hard to connect these local merchants with customers.
"A few months later, my wife Meredith considered businesses that could not enter the market because they were still closed. We created a pop-up market where people could drive across our routes and buy from various local businesses. Merchandise, from candles, local potters, Easter baskets to flowers, everything. We didn’t charge space fees for these businesses, nor did we get any sales. It’s really a wonderful time to see customers join us and send them Buy products, otherwise these companies will be closed."
The tool change operation led to a reimagining of the space of the local lion. When the internal store was closed, Davis and his team embarked on a major renovation project to prepare for the return of customers in the pandemic world, while making necessary and desirable changes to the store with minimal impact . Even if its normal operations have changed, and thanks in part to the strong support of the community, Local Lion will still increase its sales by 30% in 2020 over the previous year.
Even with success on the register, Local Lion's greatest impact is still focused on community support. They continued their annual Donut Day fundraising activities and made $2,500 for Zhongcha Greenway in just one day of concentrated sales. They provided advice and the voice of the board of directors to new companies that opened their doors during the pandemic and to companies struggling to deal with the reality caused by COVID. In the national turmoil caused by racial inequality, Local Lion reached out to help and had an active dialogue with the Boone Police Department and the herder community. They also contacted and supported a black-owned coffee shop in Ferguson, Missouri, dedicated to racial reconciliation.
Davis said: "We find that the beginning of 2021 is very different from last year." "We are pursuing the same vision, although it has been reorganized on many levels. We are eager for people to help "conquer their mountains." We are very grateful and I believe we are stronger and closer than ever before."
Other nominees (compiled based on the information submitted by the company during the selection process):
– Cooperate with local restaurants and companies to quickly resolve signage needs during the shutdown period, use expedited fees and reduce artwork production fees to help make necessary changes as cheap as possible. They cooperated with Boone Drug, Inc to label and distribute locally made hand sanitizers, and they quickly became PPE's distribution options to local companies that had difficulty obtaining supplies from regular suppliers.
– During the COVID-19 pandemic, local clothing and souvenir shops were among the first adopters of roadside product delivery. The rapid shift to online sales and social media marketing helped the business exceed total sales in 2019. They have been long-term supporters of local businesses and non-profit organizations. They have acted as sales points for local product manufacturers and continue to provide charitable donations to various non-profit organizations.
-At the beginning of COVID-19's entry into force, send all paid workers home to ensure that their families are as safe as possible. Once the staff returns to work, the staff will comply with the mandatory "cover-up" policy and redesign customer interactions to limit face-to-face customer interactions. The business continues to grow as a supplier of local construction workers in the highlands, and continues to donate products to people who are suffering from financial difficulties and who provide money and volunteer support to various non-profit organizations.
-The Boone restaurant in the downtown area moved quickly to assist local farms, which are facing harvestable crops, and the market for sales to restaurants and other suppliers is decreasing. Beginning in early spring, they began to sell agricultural products packaging boxes filled with locally produced products from regional producers. Since then, they have added food bags to their product portfolio, highlighting Carolina Golden Rice, Pecans, Western NC Mio products, and other items grown and processed in Western NC. The weekly boxed sales in the spring provide a steady income for the spring and give customers access to fresh local food.
Free pet care services are provided to help pets who encounter difficulties and receive services from hotel guest houses, Caldwell hospice and palliative care, and OASIS. A 5-star pet boarding resort that provides services to the highland community, provides services to the highland community and residents, has helped community members, raised animals for various rescue organizations, and is always eager to serve the needs of the community.
Although the retail business has been closed for five weeks, it still maintains support for local organizations and non-profit enterprises. With the support of customers, they continued to provide meals for all active and retired K-9 aircraft and donated more than US$6,500 in food. They worked with distributors to donate dog and cat food to displaced restaurant employees, and donated more than $1,200 in pet food to the Vatoga County Humane Society.
-Since the opening of the Boone Shopping Center, South’s annual sales and profit margins have tripled since the start of operations. Over the years, they have added a variety of services, including a new Merle Norman cosmetics production line, which happens to follow their move into the newly renovated space in the Boone Shopping Center. They regularly provide advice to regional business owners and support local breast cancer charities for a long time.
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Val Cruz Conference Center
The staff at Paul H. Broyhill Health Center use the term "more than just a gym" to describe the impact of gifting to their clients. Overnight, the slogan became a reality because the entire Appalachian health care system (ARHS) felt the impact of the reality of COVID-19.
General Manager Kris Hartley said: “For some of our hospital employees, parenting will become a big problem.” “When we are closing to regular customers, local schools are closing and nurseries are closing. We know that with the pandemic Intensified, our doctors, nurses and staff must be in the hospital."
The staff of the health center quickly expanded the scale of its Fit Academy, making it a childcare resource for hospital staff, thus ensuring that ARHS can avoid a significant impact on the labor force. Staff work hard to provide baby care for infants of junior high school age and help facilitate the delivery of virtual schools when students switch to online classrooms.
When open to the public, Hartley and his team knew that the 5,400 members of the health center would not have access to daily activities that promote healthy lifestyle choices-access to fitness equipment and cardiovascular care, nutrition services, and other valuable course. The health center began offering their courses online, creating virtual spins, aerobics and yoga classes to keep members active and engaged.
Hartley said: "Broy Hill Health Center has always been about the community, and we hope to continue through the pandemic." "Our response to the migration of certain services was amazing. We actually gave the entire The community opened the service for free. It’s great to see people doing yoga, stretching and bending, and lifting weights in this virtual environment. For them, it’s exciting, it’s a new experience, and it’s become We are such a powerful tool. I bring this to our employees and a commitment to achieving the goal of being an extension of the Appalachian health care system and doing everything possible to support the community."
The telemedicine options for nutrition and diabetes services keep patients in touch with their health goals. With the relaxation of government regulations, the health center reopened and made a firm commitment to safety. They installed plexiglass around aerobic equipment and public workplaces, and moved courses outdoors in summer to limit close indoor contact, strengthen cleaning procedures, and provide priority space for high-risk customers participating in cardiopulmonary rehabilitation and other activities .
Hartley said: "This is a challenging year for everyone." "We thank those who took our courses and found ways to contact us. For those who came back, we tried to make all The people who use our facilities are as safe as possible. We are happy to be a part of this community and thank you all for your support as we tackle these challenges."
Other nominees:
– VPC Builders has experienced considerable profitability in 2020, has 19 full-time employees, and has promoted the COVID security protocol throughout the organization. They continue to take a community-centered approach, donating breakfast to teaching staff in district schools, and providing financial support for numerous non-profit businesses and activities.
– 2020 has experienced growth. The company executed nearly 600 transactions, the number of transactions increased by 29.4% over the previous year, and sales volume increased by 33.2%. As the largest independently owned and operated real estate company in northwestern North Carolina, the team continues to cherish its opportunities to influence local organizations, has a long history of non-profit donations, and is committed to nurturing the next generation of industries through relationships with the following organizations Professionals Appalachian State University. The company has grown from one office and seven brokerage agents to now has about 50 brokerage agents and eight full-time employees operating in seven offices throughout the Highlands region.
– As a property management company, it has experienced continuous growth and has expanded to 19 multi-family real estate and 217 single-family real estate in high rural areas in just 11 years. The company also provides absent home care services to more than 20 hotels in the area. The company has 35 full-time employees, including real estate agents, leasing, accounting and maintenance teams. The team has also been a local partner of Appalachian State University housing and athletics, providing support for climbers and families with weekend meals, and providing local annual internship opportunities for more than ten years.
release
The relief fund is used to help members facing COVID-19 financial difficulties pay for electricity and heating bills. So far, by 2020, 2,259 people have been helped
with
-The total amount of assistance provided is US$256,313. In addition to other charitable work, they also provided a grant of US$25,139 as part of 28 classrooms in the Blue Ridge service area
Grant plan.
Through PPP loans to assist small businesses in the high-country market, while continuing to provide personalized services, help customers by delaying the payment of loans and insurance premiums. During the pandemic, they contacted the community and customers in various ways, and expanded the scope of electronic options, providing training and education on other ways to conduct business. Employees voluntarily participate in hundreds of hours of volunteer activities each year. In addition, LifeStore also provides two paid hours of volunteer service for each employee every month through the support of the company’s various non-profit organizations throughout the highland area to encourage the community participate.
As a 15-year-old freshman at Watauga High School, Rowen Todd is ready to go to work. Eager to start his career, he soon knew that his young age and lack of previous work experience were running counter to his efforts to find meaningful work.
Instead of waiting for the opportunity to work for others, he founded his own company-Mountain Vista Window Washing. Two years ago, he bought consumables and started disseminating information about his services, using activities such as "out of business hours" to find commercial enterprises that could benefit from his services.
Todd recalled: "I was looking for a job in the local community, trying to make some extra cash." "No one would hire me because I was young and had no work experience. Since then, I decided to go out. I bought some window cleaning supplies and then I started talking with people. Since then, I have started to get more support from other community members, and establish contacts with some customers through the Chamber of Commerce. Since then, I have never stopped providing quality Service and responsible for my work."
After using 2019 to lay the foundation for the business, Todd saw that total revenue in 2020 exceeded five times the previous year's revenue. Not only did he create stable employment opportunities for himself, but he was also able to fund other part-time workers to assist with a large number of jobs each year.
Todd said: "I am trying to absorb new customers." "This allows me to get my father to quit his current job and work for me. It was just a special moment for me, like everything will be fine. The same. I think I have begun to build something important and can exist in this community for emergencies."
In 2020, Todd expanded the scope of services to not only provide window cleaning services. He added pressure washing and sink cleaning to the regular menu, and began to provide sink guard installation and screen cleaning in the summer of 2020. He now also offers new building cleaning, window detailing and track cleaning options, and even provides service work for small-scale handymen.
Like many businesses, the impact of the COVID-19 pandemic caused 80% of Todd's business customers to close their doors for a period of time. This adversity caused Mountain Vista to turn its customer base more toward homeowners. This move requires investment in higher ladders, work carts, and more equipment used to serve houses rather than storefronts. He combined the transformation with his first marketing campaign, using Rays Weather and Apple Cart bus advertising to gain brand awareness in the local market.
Todd's strategic move has increased Mountain Vista Window Washing's customer base to nearly 200 customers, covering the residential and commercial markets. While managing his own growth, he played an active role in supporting the corporate world by intentionally purchasing local equipment, vehicles and supplies.
Todd said: "I have been setting goals for the future, where I want to be, what equipment I will need, how I will grow, and my goal is to help people serve better."
Other nominees:
– Personal consultation and regular relationships with regional contractors laid a solid foundation for businesses that opened in February 2020, just a few weeks before the effects of the pandemic began to be felt in the Highlands. Since May 2020, the company has grown into a company with three employees, sales have exceeded $50,000, and has cooperated with many customers on new construction, kitchen and bathroom alteration/refurbishment, full-service design and complete home furnishing Decoration items. Last year, regional and national media reports highlighted Lauren Brown’s 30 years of experience as a professional expert in the furniture industry, while examining her new business approach and its success in high rural areas.
-Since its opening in 2018, it has quickly established its brand awareness as a highland dessert destination.
In operation throughout the year, they opened a second branch in downtown Boone and added a cafe and indoor space to meet the needs of tourists and Appalachian State University students. The third location is scheduled to be located in the downtown Blowing Stone Center and is scheduled to open in the summer of 2021.
– Despite the travel uncertainty caused by the pandemic last year, this boutique hotel in downtown Boone has experienced steady growth. Since opening in February 2019, the property has maintained a strong occupancy rate and established a profitable average daily room rate from June to December, which is one of the most challenging businesses during the pandemic. Since the door opened, their innovative approach has continued, creating a snow bar in their rooftop space every month in winter, and establishing a New Year’s Eve drop ball, inviting community members to enjoy the celebrations in the King Street downtown area. During this period, the company and AppHealthCare are working closely with AppHealthCare to establish a clear and separate working model for hotel and restaurant/bar employees to reduce contact when the pandemic breaks out.
-Since opening in 2019, the business has expanded by 12 employees and its annual revenue has more than tripled. They are able to quickly deploy services to help regional businesses establish COVID-19 cleanup agreements. They use local suppliers such as WJ Office and Appalachian Innkeeper Janitorial to purchase supplies, and continue to use their social media influence to actively promote other High Country businesses.
The company launched its product line in September 2019 and established a production headquarters in Boone. In 2020, the company adjusted its best-selling product to
Cooperate with a major electrical appliance manufacturer. This strategic move has witnessed the large-scale distribution of "Made in America" products manufactured at Boone in the retail market in November 2020. They use connections through Mountain BizWorks and SBTDC to help provide them with a business foundation and consolidate their Boone-based product facilities.
-Marketing and video production companies have established themselves as full-service creative partners for many High Country companies and organizations. Their income has increased by 92% over the previous year, and they have spent a lot of time helping local companies transform their online platforms. The company has also been providing non-profit support in its culture and plans to expand that range next year.
Bald guy Brewer
The only impact studio
For more information about the Boone Regional Chamber of Commerce, please contact David Jackson at:
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Maggie Grout, founder of non-profit organization
, The task is being performed. Due to the urgent need for education, more than 1.2 billion children worldwide have been displaced by the pandemic, and more than 260 million children worldwide have no access to education. Grout has set out to solve this critical problem. She created her own charity organization to serve poor communities, and now plans to build schools with 3D printing materials.
The humanitarian drive technology developed by Hyperion Robotics is the core of this technology. Grout also works with a San Francisco-based architectural design agency
(Founded by Amir Mortazavi), to create the world's first 3D printing school on four acres of land on the African coast of Madagascar. Although 3D printing technology has been used in many projects recently, including
And some aspects
This will be the first comprehensive school to adopt this approach.
Mortazavi said that the pilot school will be built on the university campus of the School of Management and Innovation Technology (EMIT) in Feyana Sosoa and will provide services to local Madagascar students. From preschool to high school, there will be a campus that can accommodate hundreds of students, with different buildings for science, library, sports, music and art classrooms, and computer laboratories. He said: "We plan to provide housing for teachers and even students."
If the campus needs it, the cellular configuration of each school can allow the connection of multiple schools.
The design is simple but effective, with a honeycomb configuration that can connect multiple schools, including vertical farms and solar panels. The pilot school will adopt a hybrid design, including 3-D printed walls and locally sourced building materials for roofs, doors, etc. The "pods" on the walls of the pods allow vertical planting; these can also be used as climbing walls for children.
Mortazavi did not take the current COVID-19 restrictions into consideration in the design, because when the first school goes live in the summer of 2021-22 (December to March in Madagascar), he believes the world will be vaccinated. If not then, students will be required to wear masks, he pointed out that they can easily add some plexi partitions on the desk. Mortazavi said: "In addition, we have sufficient ventilation on the top of the wall to allow natural air circulation to keep the climate cool and fresh air."
These schools will be equipped with ventilation equipment to allow natural air circulation to keep the climate cool when students enter the building.
The biggest challenge includes the limitations of 3D printing technology. He said: "Our unique architectural relief patterns and ventilation blocks can be made by printers." "We implemented the traditional Malagasy tribal pattern, which has repeated markings on the interior and exterior of the building we are currently testing."
Mortazavi said that the base color of most 3D printed objects is light gray, “because we want to disguise the building as its natural habitat, just like rammed earth buildings use the earth paint under the structure. We want to be in each structural layer All have a natural scale, similar to the change in pitch of a rocky cliff."
A pair of two-inch-thick walls 8-14 inches apart makes the shell somewhat mobile and has a spider web-like structure that can connect them, but leave enough space to lay pipes and pipes throughout the building. electricity.
"The advantage of 3D printed walls is that it is actually easier to make curves than right angles. We can make the thickness of the walls fluctuate and create embossed patterns, while buildings in traditional forms are more challenging and expensive." Mortazavi pointed out . Although the polygonal modular pod has a certain degree of flexibility, so the school can be scaled up according to demand, Mortazavi is still committed to providing local aesthetic charm for the interior decoration, cooperating with local artisans and using sustainable timber harvested from Madagascar. Furniture.
"Deforestation is a major problem in Madagascar. Madagascar has a biologically diverse ecosystem, in which only the island knows many endemic species. We will conduct a survey trip in the near future so that it is possible and safe in the near future. When I go there, find the most sustainable supplier for our furniture supply."
The exterior of each school will include a vertical garden.
Thought Huts hopes that schools in Madagascar can inspire innovation while creating opportunities and opportunities for education. "Our hybrid design is aware of the local economy by collaborating with Madagascar-based companies such as LafargeHolcim, because we are sourcing materials," said Grout of Thinking Hut. Calculating from these figures, 60% of the 1.3 million Malagasy elementary students who did not attend school (assuming an ideal student-teacher ratio of 35:1) indicate that a total of more than 22,000 classrooms are needed. She added: “The demand for educational infrastructure in Madagascar and the world is huge. As we continue to build schools where communities are most needed, our concept is scalable.”
The goal of the non-profit organization is to build a thought cabin in a community where every child has no education. It hopes to print twelve copies within the first year, and as long as it fine-tunes the craftsmanship and technology, it can look for opportunities in other countries. Item named
Aims to raise 350,000 US dollars to support its pilot project and the next three schools.
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Justin Petty and Luke Madsen
Logan, Utah-Malouf Foundation, a non-profit organization of bedding supplier Malouf, which struggles with child sex trafficking, added two new members to the team to help raise awareness of international issues.
Justin Petty (Justin Petty) was appointed as the director of digital strategy, Luke Madsen (Luke Madsen) joined the foundation as project manager.
"Kacie Malouf, Chairman of the Malouf Foundation, said: "By 2021, we will work harder than ever to combat the sexual exploitation of children, especially online abuse and sex trafficking. "We have added two incredible resources to Justin and Luke's team, and we are very happy to see the additional growth and creativity they bring."
Was established in 2016,
It is a non-profit organization dedicated to combating the sexual exploitation of children, especially sex trafficking and online abuse. The foundation allocates 100% of its resources to the people it serves.
Madsen joined Malouf in October 2018 as a sales account manager. During this time, he volunteered as a charity manager to help support local organizations that worked with the company. He joined the Malouf Foundation as a project manager to help implement and simplify OnWatch's various programs, which are designed to educate users on how to detect and report home trafficking. Restoration rooms, focusing on rehabilitation by redecorating the rooms of abused children in the space; and upcoming projects and partnerships.
Prior to joining Malouf, Madsen served in the U.S. Army and attended the Huntsman School of Business at Utah State University.
Petty joined the Malouf Foundation from Stanford University, where he managed part of the school's social media and communications business, and established relationships throughout Silicon Valley. In her new position, Petty will oversee the digital strategy so that the foundation's work in all programs has visibility. He holds a bachelor's degree in communications from the University of San Diego, San Diego.
"Justin is an expert in ensuring that our information is in front of the right eye," said Jack Neely, executive director of the Malov Foundation. "Digital strategy is essential to ensure visibility and use of the tools and resources we are creating. We are fortunate that Justin is closely connected to our business and wants to join our team-his experience is very valuable."
I'm Sheila Long O'Mara, the executive editor of Furniture Today. During my 25-year career in the furniture industry, I have been an editor for several industry publications and briefly worked in a public relations agency, where I worked with some industry-leading bedding brands. I rejoined "Today's Furniture" in December 2020, focusing on bedding and sleep products. From 1994 to 2002, I served as the writer and editor of "Furniture Today", which is a home for me. I am happy to be back and look forward to telling important stories that affect bedding retailers and manufacturers.
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