Strong/MDI Screen Systems Announces Exclusive Multi-Year Agreement with Cinemark Theatres NYSE:BTN

October 14, 2020, Charlotte, North Carolina (Global News)-Strong / MDI Screen Systems, Inc., a wholly-owned subsidiary of Ballantyne Strong (NYSE: BTN) (hereinafter referred to as "Strong / MDI"), as well as a global leader in the development of projection screens and optical coatings for cinemas, commercial venues and amusement parks, today announced the signing of a five-year global exclusive supply with Cinemark Theater (NYSE: CNK), the third largest exhibitor in the United States protocol.

Cinemark is a leader in the film projection industry, with 534 theaters and 5977 screens in the United States and Latin American countries. This multi-year agreement includes a full range of screen products from Strong / MDI.

Ray Boegner, President of Strong Entertainment, said: "Cinemark Theatres is known for its excellent operations and is committed to bringing consumers the best theatrical experience. We are honored to be selected as its exclusive global supplier." "Strong / MDI provides With the industry’s highest quality screens, we are pleased to expand and enhance our 35-year partnership with the Cinemark team. Our premium screens and specialty coatings have been carefully designed to enhance the excellent entertainment experience that Cinemark theater customers expect."

Damian Wardle, Executive Vice President of Cinemark's Global Technology and Presentation Department, said: "For many years, we have worked closely with Strong / MDI and rely on them to provide our theaters with the highest quality screens." "Strong / MDI high-performance perforated patterns combine our The laser projection performance has been raised to the highest standards. The quality and performance of the screen, coupled with a fast turnaround time for delivery, are vital to our decision to reach a long-term agreement.

Ballantyne Strong, Inc.'s Strong / MDI Screen System is a projection screen manufacturer based in Joliette, Canada. It produces 2D and 3D screens, professional screens, motorized screen systems, customized structures and mask motors for global customers. The Strong/MDI screen system is also known for developing highly complex coatings for projection surfaces.

Ballantyne Strong, Inc. (

) And its subsidiaries are engaged in various business activities, including the design, integration and installation of technical solutions for a wide range of applications; development and provision of outdoor messaging, advertising and communications; the manufacture of projection screens; the provision of hosting services, including monitoring network equipment . The company focuses on serving the entertainment, retail and advertising markets.

Cinemark (NYSE: CNK) is headquartered in Plano, Texas, and is one of the world's largest and most influential movie theater companies. Cinemark’s touring movie theaters are composed of multiple brands including Century, Tinseltown and Rave, and operate 534 theaters worldwide, showing 5,977 screens (332 theaters and 4,522 screens in 41 states in China; 15 in South and Central America) There are 202 theaters and 1455 screens in 2 countries/regions). From the initial ticket purchase to the checkout, Cinemark consistently provides an extraordinary guest experience, including the movie club, which is the first subscription plan launched by an exhibitor in the United States; among the major participants, Luxury Lounger has the highest penetration rate of reclining seats; XD- The top-ranked exhibitor brand is high-end large format; and a wealth of catering options to further enhance the viewing experience. For more information, please visit 

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This press release may contain forward-looking statements, such as our expectations for future sales, the impact of the COVID-19 pandemic, its duration and severity, and whether the actions taken in response to the pandemic are adequate, which involve many risks and uncertainties , Including but not limited to the uncertainties discussed in Item 1A "Risk Factors" in Ballantyne Strong, Inc.'s Annual 10-K Annual Report for the year ended December 31, 2019, Part 2, Item 1A Company The 10-Q quarterly report for the quarterly report as of June 30, 2020 and the company's subsequent filing with the US Securities and Exchange Commission, as well as the following risks and uncertainties: The negative impact of the COVID-19 pandemic has already had and may continue According to the company's business and financial status, the ability to maintain and expand its revenue sources to compensate for the company's lower demand for digital film products and insta services, potential interruptions in supplier relationships or higher prices charged by suppliers, the company successfully competes And introduce enhanced functions and new functions to achieve market recognition and keep pace with technological developments, the company’s access to funds, the company’s ability to successfully obtain financing to execute its capital allocation strategy, the company maintains its brand and reputation, and retains or replaces its main The ability of customers, the challenges associated with the company’s long-term sales cycle, the impact of the challenging global economic environment or the market downturn (such as the current economic disruption and recession caused by the COVID-19 pandemic and market turmoil), sales of products abroad Economic and political risks (including tariffs), risks of non-compliance with US and foreign laws and regulations, potential business tax collection and claims for uncollected payments, cyber security risks, risks of damage and interruption of information technology systems, the company retains key management personnel and Successfully integrate the capabilities of new executives, the company completes acquisitions, strategic investments, enters new business lines, divestitures, mergers or other capabilities to conduct transactions on acceptable terms or not at all, the impact of the COVID-19 pandemic on the companies invested by the company , The company’s ability to use or maintain its intellectual property, natural disasters and other catastrophic events (for example, the ongoing COVID-19 pandemic), adequacy of insurance, the influence of controlling shareholders, and the vulnerability of the company’s stock price fluctuations. In consideration of risks and uncertainties, readers should not rely excessively on any forward-looking statements, but should recognize that these statements are predictions of future results, and such predictions may not occur as expected. The COVID-19 pandemic, its impact on the film and entertainment industry and the deteriorating economic environment have and may aggravate many of the above-mentioned risks. Due to the risks and uncertainties described in this article and other factors not currently anticipated, actual results may differ materially from the expected results and historical results in the forward-looking statements. New risk factors appear from time to time. Management cannot predict all of these risk factors, nor can it assess the impact of all these factors on the company’s business or the extent to which any factor or combination of factors may affect the actual results that are greater than those contained in any forward-looking statement. Not the same. Except as required by law, the company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions that affect forward-looking statements.

Francois Barrett

Vice President-General Manager of Strong / MDI Screen System

450-755-3795

Mark Robertson

Ballantyne Strong, Inc.

Chief Executive Officer

704-994-8279

John Nesbet/Jennifer Bellodo

IMS Investor Relations

203-972-9200

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