RowOne Ramps Up Home Theater Furniture Biz Under New Owner - HomeTheaterReview

Since its relaunch in February with a new ownership form, RowOne has continued to strengthen customer service as part of its home theater furniture business. The company's RowOne last mile service is an example. This service allows customers to arrange delivery to any room in their residence. Owner Todd Girdis said that unlike most other entertainment seat brands in the custom residential channel, RowOne plans to have a large inventory that can be shipped immediately. In addition, RowOne is adding

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RowOne, a home theater and home entertainment seating company – re-established in February under the new ownership/leadership of former sales and marketing director Todd Girdis – is showing great momentum in the CEDIA channel. In fact, Girdis even attributed the pandemic to helping the company "kill".

As Girdis said in a press release reissued in May 2020, unlike most other entertainment seat brands in the custom residential channel, RowOne will have stock and sufficient inventory. Girdis (the current CEO) aims to deliver the first batch of products to the company's new warehouse in the suburbs of Ann Arbor, Michigan, by the end of the summer, and is happy to report that the chairs are in place and are ready to be delivered to RowOne authorized dealers immediately.

RowOne promises to arrive at any dealer or work location in the continental United States within 7 to 10 business days, and provide optional RowOne Last Mile exclusive service-conveniently and scheduled to deliver it to the room of choice in the customer's residence. "The ability to deliver in such a short period of time is unusual because most seat companies have to deliver within 8-10 weeks after receiving the purchase order. In addition, supply chain issues related to the pandemic make waiting Longer time." Gildis

Girdis believes that inventory and timely delivery are the main differentiating factors for the brand, and they seem to be paying off. RowOne and the company's growing independent sales representatives, along with HTSA, BrandSource, and the AiN buying team, took advantage of dealer downtime in the early months of the pandemic. They demonstrated the benefits of the brand-reconnecting with past dealers and signing new dealers-many promised to display and store their seats in their showrooms.

An audio recommendation based on North Carolina is a good example. In recent years, this well-established home theater retailer/AV integration company has gradually transformed its relationship with RowOne from a small display dealer to a full gallery dealer, to the purchase of a large inventory of RowOne seats. According to Girdis, Audio Advice has delivered hundreds of RowOne chairs in 2020 alone. Both companies are very optimistic about the future, especially considering that most parts of the country are about to enter the winter, and home theater sales Will truly enter winter. Start heating up again.

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RowOne is adding Audio Advice’s just-released Home Theater Designer™ to an upcoming website optimized for mobile devices. This free interactive 3D tool allows users to specify AV equipment, speakers, choose between row or individual seats, and even change the size of the room. Gildis said: "The correct selection and placement of audio and video components, as well as dedicated home theater seats, make the difference between a simple entertainment experience and a real entertainment experience." "People at Audio Advice have figured this out. Their Home Theater Designer™ is very easy to use and responsive in real time; this is the ultimate tool that brings all of this together."

RowOne is currently the only cushion brand participating in the AVB/BrandSource virtual trade show held from August 30th to September 1st. "We are very happy to share the unique advantages of the RowOne series with our members and launch our Last Mile Service." Gildis

It is an entry-level value with market competitiveness, enabling dealers to compete with furniture retailers. The black chair is covered with black leather fabric, which has the look and feel of leather. Each chair with armrests is equipped with power reclining and USB charging ports.

It is one of RowOne's best-selling chairs. Whether in a family room or in a dedicated theater room, it can meet the requirements of any decoration style or lifestyle. It is stylish and comfortable. Each chair with armrests is covered with black polyurethane fabric, has a leather look and feel, is equipped with USB charging, power tilt and deep storage arms, and can hold many items such as games and remote controls, books and tray tables. The plush rear seat has pocketed coil spring seats, fully padded armrests and sides, which provide hours of seating comfort.

Already a market leader, its style is suitable for any decoration or lifestyle. Reputation includes all the same standard features highlighted in Plaza II. The credibility upgrade includes premium black top-grain leather/vinyl match covers and eye-catching basic lighting.

It is a sports sofa, workstation and entertainment center. Tilt to your favorite position, then adjust the headrest for maximum comfort. Revolution combines quality and comfort with many functions. This includes a drop-down central sofa seat that reveals a tray table with a cup holder, USB charging port and 110-volt switchboard. The deep storage arm with lighted cup holder emits soft blue light, making the room full of romantic atmosphere. RowOne’s unique zippered "debris collector" lining can collect coins, popcorn, etc., so that it can be easily cleaned without moving the seat.

It is the ultimate choice for quality and comfort, with rich features, including all the standard functions emphasized in Plaza II and Prestige. Revolutionary upgrades include premium black leather holsters, electric headrests, basic rail lighting and memory button seat settings.

Resellers and sales representative companies interested in learning more about selling RowOne can contact Todd Girdis via email

Or call 734.395.3534 to contact him.