Palliser re-aligns furniture brands | Woodworking Network

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-Palliser, a Canadian furniture manufacturer, announced changes to its organizational structure, dividing the organization into four brand channels, and realigning its executive leadership team.

The Palliser brand continues to be the core of the business, bringing the company's commitment to all key categories of interior decoration and luggage products, providing an entire product covering various styles and core prices. The brand also includes the recently announced Sarah Richardson (Sarah Richardson) partnership with Palliser.

Palliser's luxury residence series Pinnacle demonstrates the company's design capabilities and craftsmanship. Under OEM and national accounts brand channels, Palliser can provide white label opportunities and develop exclusive products for national accounts. The newly created Integrity brand interior decoration product line will focus on value and will also include the Quantum Chair series.

To support the reorganization, Palliser announced the new roles of two members of its executive team.

Chief Revenue Officer Roger Friesen (Roger Friesen) will lead sales, marketing and new brand channels. Chief Operating Officer Mike Hofmann will oversee the organization's operations and finance departments, including procurement, manufacturing, logistics, customer service, product development and pricing.

Wendy Ferris, chief culture and personnel director, will continue to serve as the human resources executive director and become the driving force for the development and implementation of strategic plans. Cary Benson, President and CEO

The former president of Palliser will continue to lead Palliser's contract business Encore.

Celebrating its 75th anniversary this year, Palliser is the largest manufacturer of upholstered leather furniture in North America. The company produces a full range of leather and fabric upholstered products, including fixed, dynamic, sectional and backrest, and home theater seats. see

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Karl D. Forth is the online editor of CCI Media. In addition to newsletters and custom publishing projects, he also writes news and features in FDMC magazine. He also participated in event organization and compiled the annual FDM 300 industry leader list. He can be contacted by

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