Fiat triumphs at the Key Awards 2020 contest - automobilsport.com

The Fiat brand won two awards in the "Music Cover-License" and "Original Music" categories at the 52nd Key Awards in 2020, which celebrates TV, film, Internet and mobile broadcast media Famous holiday. It is organized by the Media Key Group, which publishes major industry magazines and becomes the benchmark for Italian marketing managers. Every year, the competition is one of the most coveted competitions in the country, receiving applications from the largest creative agencies.

"I am proud of these two prestigious awards. This is a recognition of the outstanding work of my team and has set two milestones for the Fiat brand: 120 years of history, and the launch of the all-electric New 500. Start", said Olivier François, President of the Fiat brand.

“It’s not accidental that talents of global importance mark these two moments. Sting and Shaggy added accolades in an ad aimed at celebrating Fiat’s 120th anniversary and released a new single. For the debut of the New 500 , The most important thing is to convey Fiat’s new mission. Leonardo DiCaprio supports our vision and shares our values ​​and goals.”

The 2020 "Original Music" Awards won a video called "Reincarnation". The video focused on FCA's first all-electric model, the New 500, by American actor and activist Leonardo DiCaprio ( Starring Leonardo DiCaprio), he has been fighting climate change and protecting biodiversity for more than 20 years. This is why the Oscar winner immediately participated in the project and now gives the New 500 extraordinary recognition: simple, high-tech, interconnected and beautiful.

The "Reincarnation" video asks questions about life, life evolution and Fiat, and finds the answer in its most iconic model. The advertisement was produced by Doner Creative Company, directed by Joseph Kahn (previously working with Jennifer Lopez, U2, Lady Gaga and Taylor Swift) and produced for Movie Magic production company. The advertisement tells the story of a brand that has changed over the years, using the video itself In the words, since 1957, there has been an inspiring change.

The evocative imagery and the wonderful interpretation of Leonardo Di Caprio (Leonardo Di Caprio) are accompanied by the fascinating music arrangement produced by Flavio Ibba for Red Rose Productions. The artist pointed out: "The key prize has a place in history and is the oldest award in Italian advertising. I am very proud of this victory. The most important thing is to be able to participate in such an important project of Fiat, involving global imported talents. , And cooperated with Olivier François to launch the iconic New 500. ”

"The 500th and 120th Family, Shaggy & Sting" in the "Music Cover-License" category also won the award. The videotape was made last year for the release of the 500 "120th" series, which is available in 500, 500X and 500L models. The eye-catching advertisement is the focus of an integrated multimedia communication project starring Sting & Shaggy and a single Just Just Lifetime. Its iconic Sting & Shaggy duo is located on the 500X "120th", which constantly cross-references between dream and reality. The single "Just One Lifetime" from the Lamy Award-winning album 44/876.

The ad ended with the slogan "Fiat, has been driven by dreams since 1899", emphasizing how the Fiat brand has been working with customers to meet their requirements for 120 years, turning any journey (no matter how short) into a dream . At the same time, the videotape also reviewed the brand's attitude towards the future and drew inspiration from the dream of providing democratic and convenient technology.

 The ad was created by the creative agency Leo Burnett and media planning by Starcom. The ad was filmed in Barcelona by Joseph Kahn. The video was directed by Joseph Kahn (Just One Lifetime). Fiat is the media sponsor. Quotient.

FCA Group Photo Lesley Sutton

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